{"id":9566,"date":"2024-03-21T19:47:37","date_gmt":"2024-03-21T19:47:37","guid":{"rendered":"https:\/\/reviewofpresbyopia.com\/?p=9566"},"modified":"2024-04-01T13:40:59","modified_gmt":"2024-04-01T13:40:59","slug":"look-and-see","status":"publish","type":"post","link":"https:\/\/reviewofpresbyopia.com\/look-and-see\/","title":{"rendered":"Look . . . and See"},"content":{"rendered":"

March 21, 2024<\/strong><\/p>\n

I know you are looking at patients every day, but do you really see them? If you are asking yourself, \u201cHow do I get into aesthetics?\u201d<\/a><\/strong> This is where you start. If you\u2019ve been doing it for a while, this is the skill you should still hone and expand \u2013 looking and really<\/em> seeing. In my opinion, you should never stop doing that \u2013 looking at people and really<\/em> seeing them. It begins by having a curious mind and investigating what is and what could be. (On a side note, this is how you should hire, develop, and coach those around you too.) It\u2019s about so much more than vanity. It\u2019s giving people joy, power, confidence, and hope. Remember, this is a two-way street. You are giving people those things while also giving them to yourself. Trust me, the investment both in others and in yourself is worth it.<\/p>\n

Begin with a keen sense of observation by asking questions, and then take action to incorporate what you know into your patients\u2019 experience. Start with learning all you can about eyelid diseases such as ocular rosacea, blepharitis, and lumps\/bumps. Expand into skin and what energy-based devices can address. You are the trusted advisor to your patients, and the doctor-patient relationship still remains sacred in optometry, so give your patients even more value by expanding your conversations beyond the science of seeing.<\/p>\n

Double down on the art of how you deliver care to your patients. What we do and can do is special; you should be incredibly proud of giving people the gift of sight. Walk them through the harmful habits and makeup ingredients that could jeopardize their vision for life. When you master one conversation look to the next one. I\u2019m now adding a specific aesthetics questionnaire and consult so that I can spend more chair time devoted to nothing but a well-rounded treatment plan for patients, bespoke to their needs and wants. (Remember, the name of my practice is BeSpoke Vision. I\u2019m nothing if not intentional.)<\/p>\n

There is nothing more special than your patient expressing gratitude for something you and your team did to help them. These moments should be celebrated when they happen. When was the last time you stopped and recognized how far you\u2019ve come, what you\u2019ve accomplished? I was fortunate enough this morning to have three dry eye disease consults from other doctors who have grown to trust me with their patient care. Two of these led to aesthetic treatments alongside their dry eye management, the third led to their spouse signing up. These were mixed in with neurotoxin appointments, IPL maintenance, and dry-eye progress exams. A dream come true, literally. I always take a moment to pause and recognize how far I\u2019ve come, what it means to our profession, and how grateful I am that I get to do what we have fought so hard to do. It\u2019s incredibly humbling, and it\u2019s absolutely empowering to be able to give my patients something that others haven\u2019t been able to . . . hope. Do you look for those moments of awe in your day? It\u2019s taken me 10 years to build the reputation I have, and it\u2019s been worth every sacrifice.<\/p>\n

My journey has not been easy, and neither will yours, but it will be worth it. I\u2019ve been told \u201cno\u201d more than I\u2019ve been told \u201cyes,\u201d but I\u2019ve never let that deter me. Let me be abundantly clear, it takes hard work, long hours, perseverance, and most of all being comfortable being uncomfortable. I had a dream 10 years ago to build a practice that surpassed what optometry was known for at that time. I decided to go all in and do something different.<\/p>\n

Welcome to the next chapter of your optometric career. Whether it\u2019s aesthetics or another passion, shine a light on what you and only you can bring to your patients\u2019 quality of life . . . and your own quality of life.<\/p>\n","protected":false},"excerpt":{"rendered":"

March 21, 2024 I know you are looking at patients every day, but do you really see them? If you are asking yourself, \u201cHow do I get into aesthetics?\u201d This is where you start. If …<\/p>\n

Look . . . and See<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":10,"featured_media":9567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[18],"tags":[1786,278,1788,1787,1282,657,107],"ppma_author":[109],"yoast_head":"\nLook . . . and See - Review of Presbyopia & the Aging Eye<\/title>\n<meta name=\"description\" content=\"For eye care professionals interested in adding an aesthetics specialty, here are the first steps you need to take.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviewofpresbyopia.com\/look-and-see\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Look . . . and See - Review of Presbyopia & the Aging Eye\" \/>\n<meta property=\"og:description\" content=\"For eye care professionals interested in adding an aesthetics specialty, here are the first steps you need to take.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviewofpresbyopia.com\/look-and-see\/\" \/>\n<meta property=\"og:site_name\" content=\"Review of Presbyopia & the Aging Eye\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-21T19:47:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-01T13:40:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reviewofpresbyopia.com\/wp-content\/uploads\/2024\/03\/Aesthetics-BeSpoke-Vision-Picture1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"729\" \/>\n\t<meta property=\"og:image:height\" content=\"583\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Selina McGee, OD, FAAO, Dipl. 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