June 6, 2023
VAUGHAN, Ontario — Bausch + Lomb Corporation has announced the U.S. launch of Biotrue Hydration Boost Contact Lens Rehydrating drops, the first and only preservative-free rehydrating drop in a multi-dose bottle that is indicated to lubricate and rewet soft contact lenses, including daily disposables, and rigid gas permeables.
“We’re proud to build on our successful Biotrue brand with the launch of Biotrue Hydration Boost for Contacts in the United States,” said John Ferris, senior vice president, Consumer, Bausch + Lomb. “As many as one third of contact lens wearers report that they experience discomfort, and the same number of wearers wish their contact lenses felt more comfortable1. Biotrue Hydration Boost for Contacts now offers contact lens wearers a rehydrating drop that provides up to eight hours of moisture.”*
Inspired by the biology of the eye, Biotrue Hydration Boost for Contacts contains a combination of naturally inspired ingredients informed by the Tear Film and Ocular Surface Society’s DEWS II report, including hyaluronan (HA)2, a moisturizer found naturally in tears, electrolytes, a component of natural tears, and an antioxidant, which protects HA against free radicals. Biotrue Hydration Boost for Contacts also contains a surfactant to help prevent deposit buildup on lenses, and they match the pH of healthy tears so the drop is comfortable when applied.
“Contact lens discomfort and contact lens dryness, which impacts a third of the 45 million contact lens wearers in the United States, are common concerns that I hear often from patients, especially those who spend an increased amount of time on digital devices,”1,3,4 said Mile Brujic, OD, Premier Vision Group, Bowling Green, Ohio. “I am recommending Biotrue Hydration Boost for Contacts to my patients so that they can give their lenses added moisture throughout the day.”
Biotrue Hydration Boost for Contacts are now available for purchase in the eye care aisle or online at most U.S. national retailers, including Walmart, Target, CVS and Amazon, and will have a manufacturer’s suggested retail price of $14.99 (10 ml).
In addition, the Biotrue brand offers consumers the ability to properly recycle Biotrue Hydration Boost for Contacts bottles, as well as all brands of eye drop single dose units, lens cases and lens solution caps (lens solution bottles can be recycled through standard recycling bins) through the Biotrue Eye Care Recycling program, which is part of a collaboration with TerraCycle. To participate in the program, consumers can sign up on TerraCycle’s website to receive a pre-paid shipping label to send in their used materials.
References
1 MultiSponsor Surveys, Inc. The 2021 Study of the U.S. Consumer Contact Lens Market. December 2021
2 Hyaluronan is sourced from a large-scale natural fermentation process
3 American Optometric Association. www.aoa.org
4 Centers for Disease Control and Prevention. www.cdc.gov
