January 5, 2024
VAUGHAN, Ontario – Bausch + Lomb Corporation and Glaucoma Research Foundation (GRF) have launched “Faces of Glaucoma,” a campaign that will highlight diverse patient stories and raise awareness of the second leading cause of blindness worldwide.1 The campaign will run through January, which is Glaucoma Awareness Month.
“This year’s campaign will showcase the resilience of individuals living with g
laucoma and highlight that anyone, regardless of background, age, or gender can be impacted by this potentially sight-threatening disease,” said Andrew Stewart, president, Global Pharmaceuticals and International Consumer, Bausch + Lomb.
Throughout the month of January, Bausch + Lomb and GRF will share educational resources and patient stories to empower individuals to take care of their eye health. In addition, for the third consecutive year, the campaign will feature a fundraising challenge that will match every dollar raised up to $20,000 in support of GRF research for a potential glaucoma cure.
“By casting a spotlight on the various faces of glaucoma, we hope to create a deeper understanding of the broad range of individuals impacted while reminding people that paying attention to their vision by visiting an eye care provider annually can help preserve their vision for life,” said Thomas M. Brunner, president & CEO, Glaucoma Research Foundation.
Reference
1 Don’t Let Glaucoma Steal Your Sight!. U.S. Centers for Disease Control and Prevention.
